Ideal Plan Analysis
Brief: Staff to educate in nutrition led blends.
Solution: Central 360 degree counter includes a nutrition station at the shop entrance and banquette seating to relax and enjoy the food theatre. Product located at the shopfront, front of counter and back wall to use all site lines from the street.
New Visual Identity
Brief: Create your own Juice bar which appeals to the urban male and female professional.
Solution: Shopfront view onto fresh produce refrigeration. Integrated menu to educate and suggest combinations...
2D Integration
I worked in collaboration with the graphics team to create the brand collateral.
Mood Development
FFE and environmental envelope direction